ASICS

ASICS was founded in 1949 by Kihachiro Onitsuka in Japan and continues its legacy of quietly but fundamentally altering the status quo in the world of athletic footwear.

It blends urban style with athletic performance and has long been a leader in technical and manufacturing achievements. The brand's streamlined designs and GEL technology have made its sneakers a favorite among walkers and runners on tracks, trails, and city streets, thanks to their comfort and high level of cushioning.

Derived from the Latin phrase «Anima Sana In Corpore Sano» "a sound mind in a sound body" the name ASICS reflects the brand's foundational mission: promoting overall health and fitness.

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