APC

A.P.C. (Atelier de Production et de Création) is a French brand founded in 1987 by Jean Touitou, known for its minimalist style and its focus on quality and simplicity. A.P.C. has been a pioneer in popularizing the “Parisian look” with timeless garments, such as straight-cut jeans, cotton shirts and classic-style jackets, always with a discreet and sophisticated air.

The brand has remained true to its philosophy of offering high quality basic clothing, without unnecessary frills, which has made it a benchmark for luxury casual and urban fashion.

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